Where you can get the ULTIMATE EXPERIENCE

This is all about a homework on SOCIAL MEDIA RELEASE instead of the traditional PRESS RELEASE. I think I somehow overdid it because I really made a video and pseudo-podcast for this homework (some told me that the URLs in their homeworks don’t work).

So what can we get from a social media release?

• It obviously serves as a press release but now it is online
• It is cost-efficient and a company doesn’t have to spend a lot to disseminate information
• Aside from plain text, you can also add other media such as numerous photos, videos, podcast, blog, vlog (videoblog), and link up other sites such as the company’s official website.
• Allows the company to be interactive because it can gather real time feedback from the audience since it is online!

Is there a difference between a social media release and a press release?

Aside from social media release being an online media release, another difference between them is that social media release shifts the focus from the company’s products and services to the customers’ needs and concerns. Meaning, from the traditional press release that introduces new products and services comes the new social media release that introduces the answers and solutions to the consumers’ needs and concerns.

What do I have here for you? Here is a sample social media release about Hotshots located at Robinson’s Midtown Mall. I also included the interview video with Mr. Jeffrey Yap, OIC for Robinson’s Midtown branch, and the official FM Demo of Hotshots.

Hotshots FM DEMO

There you have it! A million thanks to Mr. Jeffrey Yap and to the rest of the wonderful crews of Hotshots Rob Midtown!

I hope you’ll visit the said branch today and get that ULTIMATE BURGER EXPERIENCE!