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Kids and the New Social Media

October 6, 2009 13 comments

technologyHave you met a six-year-old child who knows how to turn off, on, and restart computer and laptop? How about a preschooler who knows how to look for a file/folder that contains music and plays it using NOT JUST Windows Media Player BUT ALSO VLC? A child who logs on to a website and knows that he has to type in the Search box to find what he is looking for? A kid who can operate Skype and can change status and mood of your account? A child who recognizes the need to disable and enable internet connection and knows how to do it? If not, then you have to meet my brother.  🙂

And! Are you using Windows Movie Maker or Ulead to edit videos and music? Here’s what my brother uses instead of those (CLICK).

I am sure that not only my brother is like this. Many children nowadays, ages 10 and below, are already computer-literate and techy. From the children’s interest in toys, cartoons, animes, to their exposure in the Internet, websites, and of course, new social media.  272822.full

Yes, new social media, indeed. New social media is not just for teens, yuppies, and (catching up) grownups, but is now also for children.

What might have introduced children to new social media?

  1. Cartoons and animes promoting their websites during their airtime.
  2. Older siblings and parents of children using new social media like podcasts, wikis, blogs, video blogs, (especially) social networking sites, and others.
  3. Innate urge of children to interact and not just watch and listen to the sacred box. Children may be very visual but they are after interaction too.

If you will notice, websites for children like Cartoon Network Philippines, Disney, Petpet Park, and Nickelodeon have their own strategies for children continue going to their site. These sites have games, videos about latest products and shows, music, contests, online news, downloadable wallpapers, video and game comments, communities that serve as social networks, polls, posts by visitors, quizzes, and even forums.

In these, we can see that even children are starting to adapt the roles of new social media in their simple way of living. How much more in the years to come after they leave childhood?

**Note: If you are my sister’s contact in Facebook, 80% of her morning posts there are done by my little brother. If you message her and she replies “no macy,” it means that my brother is using her Facebook account to play applications and he is telling you that “macy,” my sister, is not around. 🙂

From Friendster to Facebook

September 30, 2009 52 comments

friendster-facebookMany of us have totally switched to Facebook as our primary social networking site. We have somehow neglected Friendster accounts and open them once in two to four weeks or not as often (24/7) as we open Facebook .

The talk conducted by Paolo Pangan of Yehey!Philippines gave me some insights on this matter and made me think of other reasons why such a shift happened.

1. During Friendster times, one of our main goal (well, for most user, I think) was to get as much friends as possible without considering whether you really know the person or not. All we wanted was to show the world that we already have a second, third, fourth, fifth (and so on) accounts because previous accounts reached the limit for the number of friends.

But now, in Facebook, we treasure every contact we have and, more or less, we really know all the people in our list. We learned from Friendster that the number does not really matter—it’s quality over quantity.

2. Facebook tells us that we do not have to repost every picture of ourselves that our friends have. Just by tagging, we all have a copy of the pictures we want.

3. In Friendster, flooding the bulletin board is acceptable. But don’t we just hate flooding?

In Facebook, flooding the newsfeed is like humiliating yourself. There you are, discipline!

4. Friendster surveys and quizzes (from bulletin boards) make me type and answer for several minutessss. I have to open all of the others’ posts and pages to know if they have the same answers/results as mine.

Facebook surveys and quizzes make me click for my answers and get results in seconds. I can easily see the headshots of my friends with the same results as mine.

5. Facebook allows us to constantly update our status and keep track of our previous status.

In Friendster, where shall we put it? In shout outs? Shout out, once erased, is gone forever.

6. We can easily share and make our friends know that we have posted a new picture, video, comment, or even link through real-time updates seen at the lower right portion of Facebook.

7. Facebook lets you see your friends who are online and chat with them. Friendster do not.

8. Our Friendster inboxes receive and are flooded by spam messages and invites to try applications.

Our Facebook inboxes receive messages that are really meant personally for us.

friendster-vs-facebook9. I do not know why, but I agree with Sir Paolo Pangan, Facebook looks and is a sophisticated social networking site compared to others.

**Social networking sites constantly give us lessons on privacy. Internet presence may be a threat to everyone’s privacy but it is still up to the person to regulate the information publicized to all. Also, changes in our interests toward networking sites only prove that consumers’ preferences change too.

Do you agree with these? Feel free to comment and leave your insights and reasons about the topic.

Where you can get the ULTIMATE EXPERIENCE

September 20, 2009 8 comments

This is all about a homework on SOCIAL MEDIA RELEASE instead of the traditional PRESS RELEASE. I think I somehow overdid it because I really made a video and pseudo-podcast for this homework (some told me that the URLs in their homeworks don’t work).

So what can we get from a social media release?

  • It obviously serves as a press release but now it is online
  • It is cost-efficient and a company doesn’t have to spend a lot to disseminate information
  • Aside from plain text, you can also add other media such as numerous photos, videos, podcast, blog, vlog (videoblog), and link up other sites such as the company’s official website.
  • Allows the company to be interactive because it can gather real time feedback from the audience since it is online!

Is there a difference between a social media release and a press release?

Aside from social media release being an online media release, another difference between them is that social media release shifts the focus from the company’s products and services to the customers’ needs and concerns. Meaning, from the traditional press release that introduces new products and services comes the new social media release that introduces the answers and solutions to the consumers’ needs and concerns.

What do I have here for you? Here is a sample social media release about Hotshots located at Robinson’s Midtown Mall. I also included the interview video with Mr. Jeffrey Yap, OIC for Robinson’s Midtown branch, and the official FM Demo of Hotshots.

hotshots social media release 1hotshots social media release 2

Hotshots FM DEMO

There you have it! A million thanks to Mr. Jeffrey Yap and to the rest of the wonderful crews of Hotshots Rob Midtown!

I hope you’ll visit the said branch today and get that ULTIMATE BURGER EXPERIENCE!

Laugh Thrift

September 7, 2009 4 comments

Watch and see if you are guilty of these.

You have to read this even if you’re not my dadddy :-)

September 6, 2009 25 comments

In one of my conversations with daddy via Skype, we talked about blogs, especially why do I have to ask him everytime we talk to view and read my posts often (haha!). I pointed out that this is a way of helping her daughter in her academic needs. Aside from that, our conversation reached SEO (Search Engine Optimization) and what it can do to one’s personal site.

It really helps when your parents are computer and net-literate because explaining new social media becomes easier. So, here it is, extension of my OrCom 152 class discussion. (Here it is, daddy!)

What is SEO?

Search Engine Optimization is the process of making a site and its content highly relevant for search engines and searchers. It is through SEO that your site can easily be seen in search engines like Google and Yahoo Search and more people will visit your website.

SEO3

Why is SEO important?

  • SEO allows your site to be at the top list when titles, tags, and other words related to your site and posts are typed in search engines.
  • It increases the credibility of your site.
  • It enhances your online presence and reputation by giving a credible site as a result when your name is typed for example.

Do I need to get special services for SEO?

You don’t have to get a professional to do SEO for your site. You can do it by yourself.

Here are the tips for optimizing your site:

1. Make your site and its content reader-friendly.

  • Make sure your site is easy to navigate (and not an eye sore 🙂 )
  • Put headings and subheadings
  • If possible, don’t make your posts too long (most people have short attention span)
  • Be concise
  • Present lists in bullet form
  • Use bold, italic, and underline to highlight ideas
  • Add relevant pictures
  • Use appropriate tone (formal?informal?conversation-like?)
  • Contribute knowledge and information to your readers

2. Mind others’ businesses

  • For blogs, create a blogroll
  • Link up other sites related to yours
  • Reply to comments you receive and comment to others’ posts (this will help the number of your visitors increase)

3. Promote your site

  • Make RSS feed or feed subscription available to your site
  • Have good choice of tags
  • Submit your site to these feedreaders:

My Yahoo!        Bloglines       NewsGator          My MSN         Pluck       Feedster.com      Syndic8.com       Pingomatic.com

  • For blogs, submit your blog to blog listings like:

technorati.com        blogsearchgoogle.com     blogorama.com       blogpulse.com        topblogs.com.cph       daypop.com       ratified.org

  • Put a link to your website in your social networking accounts
  • Make your site’s URL your status in Yahoo! Messenger and Skype (haha!)
  • Write your site in your business cards or include it at the end of your email (I don’t know how you call that)
  • Use word-of-mouth technique (hehe!)

OOPS! I think this is too long already 😦 but I hope you, especially my dadi, learned something from this post. I intend to share something else here.  Maybe I’ll just create a separate blog for that haha!

Not Your Ordinary Course

August 18, 2009 11 comments

How do you feel when you see ten people wearing the same shirt as yours as you walk down a street? Did you ever experience having the same gown with your batchmate during your JS Promenade? Would you consider changing the scent you usually wear if you find out that most people in the restroom wear it? Finally, can you really picture yourself graduating with millions of students who took the same course? With all of these questions, one issue remains: Would you really stand out?stand_out

In academic context, specifically in choosing your course, it’s been very hard to consider how to stand out. You can already anticipate that after years of studying, you’ll be graduating with thousands of students, from different universities nationwide, with the same degree as yours. Except for one, Organizational Communication or OrCom.

This course may be a unfamiliar to most people because only two universities offer this course, one of which, and its pioneer, is University of the Philippines Manila. It was established in 1984 and will be celebrating its 25th Anniversary, OrCom Silver, on September 26, 2009.

So why am I saying that Organizational Communication will help you stand out from the rest? Apparently, only two universities offer this course and consequently, there is a limited number of students who graduate from this course yearly.

Aside from these obvious facts, there are important reasons why it is beneficial to take Organizational Communication course.

Organizational Communication offers you the following:

  1. Training to become a business person involved in communication (termed by Sir Barry)
  2. Learning and practice of interpersonal communication skills
  3. Knowledge and application of communication theories
  4. Preparation for competitiveness and flexibility that are needed in the workplace
  5. Information and understanding of the new trends that are present and emerging in the business industry today

Organizational Communication may lead you to different fields such as:

  1. Advertising
  2. Public Relations
  3. Corporate Communication
  4. Marketing/ Integrated Marketing
  5. Human Resources
  6. Research
  7. Law (OrCom is an appropriate pre-law course)
  8. Events Organizing
  9. Many more!!

Organizational Communication is a course that does not limit your skills and capabilities. You are free to pursue and be master of the field of your choice. Remember, your course must not define you. Instead, let your abilities define your course.

Now, I hope this post will make it to the top so that UPCAT applicants will get to read and be enlightened about Organizational Communication course. One way to make it to the top list is through SEO, Search Engine Optimization, as discussed by Ms. Ingrid Cudiain our OrCom 152 class. So what are you waiting for, link me now!

Dominique Anne Mailom

She is an Organizational Communication student in University of the Philippines Manila in her senior year. A person who definitely enjoys and learns a lot from daily experiences.

Another Trend in the Workplace

August 13, 2009 3 comments

Planning Ahead

In our Organizational Communication 152 Class two Saturdays ago (so recent, right?), it was discussed in our class how to conduct and answer job interviews effectively. Podcasts, videoblogs, a written sample interview, and an impromptu interview scenario of my two classmates were presented to help us in the discussion. I learned that stating your previously held positions is not enough nowadays. You have to assert the things you’ve done in relation to your positions—the challenges you faced, how you overcame those, and how effective were your decisions and actions. During that discussion, I was already thinking of the things that I did as a member, officer, and representative in my organizations that I can somehow flaunt to my future job interviewer.

…but doing the right thing

Getting your desired job requires you to give satisfactory answers and interaction with your interviewer, and of course, a substantive, brief, yet impressive resume. I remember the time when I was revamping my resume that I would use in OJT application. I browsed the resume of a particular person to get an idea on what else to include in the objectives part. When I read the person’s resume objectives, I found out that she indeed have a very well said objectives. Out of curiosity, I tried to search and copy-paste her exact words in Google. Guess what? Her objectives appeared in the first five results! Most part of her objectives was copied directly from that website. Yes, her objectives were catchy but those really did not come originally from her. What if many of her co-applicants have been also smart enough to find and use that exact objective? What if her interviewer happened to search it in Google? Lesson learned, even if you wanted your resume to appear as interesting as possible, you must remember to state original ideas and real things about yourself as much as possible too. Moreover, the wide use of internet today makes it easy for employers not just to track whether you plagiarized your resume sentences or not but it also serves as a click-away means for them to verify your activities like positions handled, experiences, and other information.

New insights

I wish to go back to the day (during my internship) I gave my suggestions to my boss for the advertising and launching of their new products. Those are products especially for girls but one of those can also be for men. I, together with my co-intern, could have suggested that aside from competitor analysis and observation of shopping behaviors in malls, we could also conduct online forums or participate in online forums to know their preferences, insights, and other sentiments that could be beneficial for the launching of the products. Internet has now more to offer to industries as well as customers. Learning to maximize its uses is now a new trend for businesses to know.