Where you can get the ULTIMATE EXPERIENCE

September 20, 2009 8 comments

This is all about a homework on SOCIAL MEDIA RELEASE instead of the traditional PRESS RELEASE. I think I somehow overdid it because I really made a video and pseudo-podcast for this homework (some told me that the URLs in their homeworks don’t work).

So what can we get from a social media release?

  • It obviously serves as a press release but now it is online
  • It is cost-efficient and a company doesn’t have to spend a lot to disseminate information
  • Aside from plain text, you can also add other media such as numerous photos, videos, podcast, blog, vlog (videoblog), and link up other sites such as the company’s official website.
  • Allows the company to be interactive because it can gather real time feedback from the audience since it is online!

Is there a difference between a social media release and a press release?

Aside from social media release being an online media release, another difference between them is that social media release shifts the focus from the company’s products and services to the customers’ needs and concerns. Meaning, from the traditional press release that introduces new products and services comes the new social media release that introduces the answers and solutions to the consumers’ needs and concerns.

What do I have here for you? Here is a sample social media release about Hotshots located at Robinson’s Midtown Mall. I also included the interview video with Mr. Jeffrey Yap, OIC for Robinson’s Midtown branch, and the official FM Demo of Hotshots.

hotshots social media release 1hotshots social media release 2

Hotshots FM DEMO

There you have it! A million thanks to Mr. Jeffrey Yap and to the rest of the wonderful crews of Hotshots Rob Midtown!

I hope you’ll visit the said branch today and get that ULTIMATE BURGER EXPERIENCE!

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How Disappointed Can You Get?

September 13, 2009 6 comments

It’s your last year in your university and probably your last time to watch UAAP Cheer Dancing Competition as a college student. Your university did not win, nor the other universities that you expect. How disappointed can you get?

uaap_season_72_logoWith all those tamaraws using “sarimanok,” eagles (who happen to have the same color as the sponsor) imitating “MJ,” archers performing a “pseudo-masquerade,” falcons turning “Japanese,” tigers being “set on fire,” warriors with “jeeps,” and bulldogs who (oops! I honestly can’t remember their performance 😦 ), still judges are judges and I cannot contest their decision. In the same way, I am the “judge” of my own blog and I have the right to say that when UP Pep Squad started to add story (adding “kwento” and not just dance there) to their cheer dance last year, it seemed that other universities suddenly did just the same. Oh well, that’s it. Imitation is next to admiration :-).

After getting your attention, let’s move forward to something else. Have you tried searching your whole name or nickname in Google and other search engines and getting unwanted/disappointing results like a hate blog or site of another person with the same name as yours? I know this is a bit late post in response to Sir Barry’s question in his blog last time. But this is another story, okay.

I remember trying to search my name in Google when I was in 4th yr high school like what our English teacher told us to do. I saw that my name was registered in a database of a school where I never attended. Then, just this semester, I found out that my name was still registered in that database. It’s not that I am against that school or what, but seeing my name under that school may bring unnecessary problems in the future since that school can’t be seen in my resume.

Here are some tips (based on experience) on how you can save your online reputation:

  1. Copy the exact URL of the site where you see your name.
  2. If possible, copy the exact location and paragraph/text where your name appears (because this is what the search engine keeps on finding when your name is typed)
  3. Double check your accounts and see if you are registered in that site in any way. (Most databases and other sites send messages to email once in a while and these messages often include a link that allows you to unsubscribe.)
  4. Contact the admin or webmaster of the site and relay your problem politely. (There is always a way to contact the admin or webmaster of a site. You must give the URL and even the exact location and text where you see your name to make it easier for them to address your problem.)
  5. If the problem persists, repeat all steps (hehe!).

As for my own problem, I did not get the result I wanted when I first contacted the webmaster. I repeated the first four steps carefully and that time, I was successful. Now, I am completely happy with the results when I search my name online. This is one thing UP has taught me: speaking without getting intimidated, even to the person of authority (like here, a webmaster hehe!), as long as I really have my point.

Laugh Thrift

September 7, 2009 4 comments

Watch and see if you are guilty of these.

You have to read this even if you’re not my dadddy :-)

September 6, 2009 25 comments

In one of my conversations with daddy via Skype, we talked about blogs, especially why do I have to ask him everytime we talk to view and read my posts often (haha!). I pointed out that this is a way of helping her daughter in her academic needs. Aside from that, our conversation reached SEO (Search Engine Optimization) and what it can do to one’s personal site.

It really helps when your parents are computer and net-literate because explaining new social media becomes easier. So, here it is, extension of my OrCom 152 class discussion. (Here it is, daddy!)

What is SEO?

Search Engine Optimization is the process of making a site and its content highly relevant for search engines and searchers. It is through SEO that your site can easily be seen in search engines like Google and Yahoo Search and more people will visit your website.

SEO3

Why is SEO important?

  • SEO allows your site to be at the top list when titles, tags, and other words related to your site and posts are typed in search engines.
  • It increases the credibility of your site.
  • It enhances your online presence and reputation by giving a credible site as a result when your name is typed for example.

Do I need to get special services for SEO?

You don’t have to get a professional to do SEO for your site. You can do it by yourself.

Here are the tips for optimizing your site:

1. Make your site and its content reader-friendly.

  • Make sure your site is easy to navigate (and not an eye sore 🙂 )
  • Put headings and subheadings
  • If possible, don’t make your posts too long (most people have short attention span)
  • Be concise
  • Present lists in bullet form
  • Use bold, italic, and underline to highlight ideas
  • Add relevant pictures
  • Use appropriate tone (formal?informal?conversation-like?)
  • Contribute knowledge and information to your readers

2. Mind others’ businesses

  • For blogs, create a blogroll
  • Link up other sites related to yours
  • Reply to comments you receive and comment to others’ posts (this will help the number of your visitors increase)

3. Promote your site

  • Make RSS feed or feed subscription available to your site
  • Have good choice of tags
  • Submit your site to these feedreaders:

My Yahoo!        Bloglines       NewsGator          My MSN         Pluck       Feedster.com      Syndic8.com       Pingomatic.com

  • For blogs, submit your blog to blog listings like:

technorati.com        blogsearchgoogle.com     blogorama.com       blogpulse.com        topblogs.com.cph       daypop.com       ratified.org

  • Put a link to your website in your social networking accounts
  • Make your site’s URL your status in Yahoo! Messenger and Skype (haha!)
  • Write your site in your business cards or include it at the end of your email (I don’t know how you call that)
  • Use word-of-mouth technique (hehe!)

OOPS! I think this is too long already 😦 but I hope you, especially my dadi, learned something from this post. I intend to share something else here.  Maybe I’ll just create a separate blog for that haha!

Overnights, Stress, and Friendship

August 28, 2009 14 comments

Two weeks had never been that stressful. However, one of the ironic things is that most stressors were not directly academic-related but extra-curricular activities which others, including me, called unnecessary-but- wanted stress.

Stress-ZebraStripes

It was my first time to be allowed (or my first time to impose) to spend two nights at my 2 friends’ houses, in the same week and another overnight the week after. In addition, staying extra hoursss in school and in coffee shops, and going to school even if I had no class must also be counted.

Aside from unsolicited eye bags and zits, another indicator of busyness and stress is an exhausted wallet. We had to buy overpriced coffees and bars from shops that provided haven during group meetings. Moreover, it’s during these consecutive hectic events that you would love your laptop and Wi-Fi even more. Your and your friends’ laptops and Wi-Fi become your best friends. USB’s  and CD’s become secondary because you can send small files to others through email and big files through sendspace.com. Search engines, such as Google, are very helpful for immediate information and needed pictures. Furthermore, access to social networking sites such as Plurk, Facebook, and Twitter become avenues for venting your stress and for getting updates from your friends. For instance Restaurant City, an application in Facebook, has become my favorite pastime, online detoxifier, and motivation to stay awake and work. 🙂

Of all the factors that turned out to be visible and felt in this stressful two weeks, friendship has been the most fulfilling and uplifting among them all. Now, I know this is being too cheesy but your friends (your FTF social network) are the only ones who will remain after all your experiences, happy and sad ones. And to those who endured my being RC-addict and my low tolerance for sleepiness, this is for you–> 🙂 (another smiley).

Not Your Ordinary Course

August 18, 2009 11 comments

How do you feel when you see ten people wearing the same shirt as yours as you walk down a street? Did you ever experience having the same gown with your batchmate during your JS Promenade? Would you consider changing the scent you usually wear if you find out that most people in the restroom wear it? Finally, can you really picture yourself graduating with millions of students who took the same course? With all of these questions, one issue remains: Would you really stand out?stand_out

In academic context, specifically in choosing your course, it’s been very hard to consider how to stand out. You can already anticipate that after years of studying, you’ll be graduating with thousands of students, from different universities nationwide, with the same degree as yours. Except for one, Organizational Communication or OrCom.

This course may be a unfamiliar to most people because only two universities offer this course, one of which, and its pioneer, is University of the Philippines Manila. It was established in 1984 and will be celebrating its 25th Anniversary, OrCom Silver, on September 26, 2009.

So why am I saying that Organizational Communication will help you stand out from the rest? Apparently, only two universities offer this course and consequently, there is a limited number of students who graduate from this course yearly.

Aside from these obvious facts, there are important reasons why it is beneficial to take Organizational Communication course.

Organizational Communication offers you the following:

  1. Training to become a business person involved in communication (termed by Sir Barry)
  2. Learning and practice of interpersonal communication skills
  3. Knowledge and application of communication theories
  4. Preparation for competitiveness and flexibility that are needed in the workplace
  5. Information and understanding of the new trends that are present and emerging in the business industry today

Organizational Communication may lead you to different fields such as:

  1. Advertising
  2. Public Relations
  3. Corporate Communication
  4. Marketing/ Integrated Marketing
  5. Human Resources
  6. Research
  7. Law (OrCom is an appropriate pre-law course)
  8. Events Organizing
  9. Many more!!

Organizational Communication is a course that does not limit your skills and capabilities. You are free to pursue and be master of the field of your choice. Remember, your course must not define you. Instead, let your abilities define your course.

Now, I hope this post will make it to the top so that UPCAT applicants will get to read and be enlightened about Organizational Communication course. One way to make it to the top list is through SEO, Search Engine Optimization, as discussed by Ms. Ingrid Cudiain our OrCom 152 class. So what are you waiting for, link me now!

Dominique Anne Mailom

She is an Organizational Communication student in University of the Philippines Manila in her senior year. A person who definitely enjoys and learns a lot from daily experiences.

Another Trend in the Workplace

August 13, 2009 3 comments

Planning Ahead

In our Organizational Communication 152 Class two Saturdays ago (so recent, right?), it was discussed in our class how to conduct and answer job interviews effectively. Podcasts, videoblogs, a written sample interview, and an impromptu interview scenario of my two classmates were presented to help us in the discussion. I learned that stating your previously held positions is not enough nowadays. You have to assert the things you’ve done in relation to your positions—the challenges you faced, how you overcame those, and how effective were your decisions and actions. During that discussion, I was already thinking of the things that I did as a member, officer, and representative in my organizations that I can somehow flaunt to my future job interviewer.

…but doing the right thing

Getting your desired job requires you to give satisfactory answers and interaction with your interviewer, and of course, a substantive, brief, yet impressive resume. I remember the time when I was revamping my resume that I would use in OJT application. I browsed the resume of a particular person to get an idea on what else to include in the objectives part. When I read the person’s resume objectives, I found out that she indeed have a very well said objectives. Out of curiosity, I tried to search and copy-paste her exact words in Google. Guess what? Her objectives appeared in the first five results! Most part of her objectives was copied directly from that website. Yes, her objectives were catchy but those really did not come originally from her. What if many of her co-applicants have been also smart enough to find and use that exact objective? What if her interviewer happened to search it in Google? Lesson learned, even if you wanted your resume to appear as interesting as possible, you must remember to state original ideas and real things about yourself as much as possible too. Moreover, the wide use of internet today makes it easy for employers not just to track whether you plagiarized your resume sentences or not but it also serves as a click-away means for them to verify your activities like positions handled, experiences, and other information.

New insights

I wish to go back to the day (during my internship) I gave my suggestions to my boss for the advertising and launching of their new products. Those are products especially for girls but one of those can also be for men. I, together with my co-intern, could have suggested that aside from competitor analysis and observation of shopping behaviors in malls, we could also conduct online forums or participate in online forums to know their preferences, insights, and other sentiments that could be beneficial for the launching of the products. Internet has now more to offer to industries as well as customers. Learning to maximize its uses is now a new trend for businesses to know.